About Us

Our Vision

New AD is a company focused on the development and support of the global Anaerobic Digestion industry. We are a pioneering company based in the UK whose prime directive is to provide innovative and effective solutions for the global Anaerobic Digestion industry. With the know-how that comes from our many years of experience in the renewable energy sector, we are able to offer our clients solutions which are both cost efficient and highly effective.
 
Our mission is to develop cost effective solutions to support what we believe is one of the most important technologies in the renewable energy industry; anaerobic digestion. To achieve this mission, we are utilising our extensive database of contacts for the purpose of increasing the proliferation of the technology, procuring sustainable crops & agricultural wastes and distributing digestate & compost to the regions that need it the most.

Our Philosophy

Our philosophy relies on one simple principle, our work is never done.
 
The technology we market is constantly evolving with new and exciting research & development and we must evolve with it. The feedstocks we procure are constantly being reviewed and analysed to not only ensure a constant quality threshold, but also to provide a platform for continuous development, thus improving the performance of our clients plants.
 
With our fertiliser and compost products constantly improving our clients lands we must contiously analyse soil data to ensure the optimum balance of nutrients is being fed to our clients crops.

Our Values

Our vision, working in tandem with our values, underpins everything we do.
Passionate

From the Directors down, everyone who works at New AD has an innate passion for what we do as well as a passion for making a difference to future generations and for the sustainability of the planet.
 
We come to work because that passion drives us to succeed. We will put the hours in, take personal responsibility and satisfy clients and stakeholders with work of the highest quality. Whether that is travelling to the Middle East to inspect a potential feedstock or answering a speculative email, every aspect of what we do is done with pride, professionalism and enthusiasm.

Relentless

Our single-minded focus is the establishment of relationships with our international contacts and domestic customers that will deliver lasting value for our investors, partners, employees and the communities we operate in.
 
The energy industry has traditionally postponed or abandoned making difficult decisions about the future. New AD however, will energetically pursue high payoff options while remaining mindful of our commitments to delivery, to employing the brightest and the best people and to our stakeholders.

Collaborative

The whole is greater than the sum of its parts. To achieve our immediate and long-term vision, we will form solid partnerships both with external organisations and within the New AD framework. This gives us a comprehensive skill-set to optimise how much we can achieve.
 
We have the courage of our convictions, but we accept valid opinions, tangential thought processes and active debates because collaborating together with a shared focus is how we will achieve excellence.

Principled

We believe in doing the right thing to benefit the business, our staff and our stakeholders. The Principles are by their very nature subjective, but with honesty, integrity, respect and trustworthiness as our key drivers, we will firmly stand by what we believe in.
 
In an industry governed by regulation and reputation, it is imperative to operate within the letter and the spirit of the law, to be inclusive and to deliver on our commitments.

Enterprising

We have a unique opportunity to be pioneers in the UK’s anaerobic digestion market and to set the standard for converting agricultural crops into clean, renewable energy. We are not scared to defy convention and to push the boundaries of what is possible. We take our responsibilities seriously yet we work with imagination, innovation and accountability at the heart of everything we set out to achieve.

Our Objectives

We have three primary objectives in our plan for 2020

Technology

We aim to assist in the development or rejuvination of a global network of anaerobic digestion plants with a combined output of 100MW

Feedstock

Our target for the marketing of feedstock is by the year 2020 to be distributing more than 2 million tonnes annually to our clients around the world

Fertilizer

With the potential of our fertilizer products so high we have set the lofty objective of distributing more the 3 million tonnes annually by 2020